So you've clicked on an ad that promises to get you ripped in four weeks. Pretty enticing, so long as you don’t know anything about the human body or, you know, physics. That little ad you clicked on then takes you to a different site. And hey! Look at that, they’re trying to sell you something. Most of the time it’s pretty generic stuff: a new supplement that will magically give you muscles with little to no effort, a new way to learn a language in just a week, or how to erase 20 years of your face. If these products worked, then we’d all be ripped twenty-somethings, speaking Cantonese in France, and sharing stock market secrets that have made literally everyone rich. The only people making money, not so ironically, are the ones behind the ad.
2. Has Anyone Heard of This “Miracle” Product?
There are several substances that claim to be breakthroughs in their respective fields. Real things, like
aerogel or
carbon nanotubes. Those things get media coverage, and a hefty amount of Google search results. The shady-looking product claiming to boost testosterone or give you your hair back with one application, or both, probably isn't real or its benefits have been hilariously taken out of context. Always be sure to fact-check. There are usually plenty of reviews online by people who have already fallen for these traps. Learn from their mistakes.
3. But How Could It be Bad If Its Free?
The first thing that comes to mind here is the website freecreditreport.com. Their marketing campaign consisted of an unknown band singing catchy tunes about the dangers of not knowing your credit score
every day. When you sign up for the site, you’re not signing up for a one-time viewing of your credit report. You’re actually signing up for a monthly service that allows you to view your credit score whenever you feel like it. The company happily bills you on a monthly basis for something you didn't even know you had, and would be perfectly content if you just forgot about it. Oh, and it’s ridiculously hard to cancel the service you started once you realize its draining your bank account. The funny thing here is, you actually can check your credit score for free, once a year, at
annualcreditreport.com. That site is legitimate, and the concept of knowing your up-to-the-minute credit score is ridiculous, because it actually doesn't change that much.
“Free” things are normally notated with asterisks, or “*”, and are contingent on the completion of some kind of offer. So no, unfortunately there are no feel-good companies out there that just give away iPads all day.
4. Is the source credible?
There are several ads claiming that their product or service has been featured on CBS, ABC, Telemundo, or any national media outlet they feel like slapping on there. If this makes you wonder, “Wow, I don’t remember ever hearing about this!”, it’s because you haven’t. Ever. People will fake credentials like this all the time, because it’s the internet and no one can stop them. They’re anonymous snake-oil salesmen, only these days they’re claiming even the snakes are using it.
5. Is this email/website trustworthy?
There are so many fake email and fake website scams it’s hard to keep up. The best thing is you can avoid their many versions using the same set of tactics. If it’s from someone you don’t know, from a strange sounding web address, it might be a good idea to ignore it. If the website you’re on looks slightly different, or the text in the address bar just isn't right, then don’t enter your info. Is there a green “lock” icon, or other similar symbol synonymous with internet safety? No? Don’t enter your credit card number or any private information. Simple! Here’s a more expansive list of scams that you can avoid in the future.
Top Ten Online Scams